The launch of a new branding program for Wynn Resorts and MGM's innovative dining and entertainment venues proved to be a success, enhancing their image and pleasing guests. Deploying a carefully crafted wayfinding strategy markedly improved how easily people could get around and strengthened brand visibility. It also fashioned a more cohesive and engaging environment.

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By incorporating the brand's colors, fonts, and logo into the signs, consistency and recognition were reinforced. Different materials and surfaces were evaluated to ensure durability and visual flair, considering aspects like lighting and upkeep. These successful projects have ceated a high standard for future location establishments and company-wide signage unification initiatives.